The advantages of internet marketing are as follows:
1. Large audience.2. Inexpensive.
3. Availability of various options making it convenient for the customer to research through products and services available and then make a purchase.
4. Statistics can be measured more easily due to availability of various tools.
5. Various advertising methods available such as:
- Pay per click
- Pay per impression
- Pay per play
- Pay per action
6. Trends of e marketing and their results can be studied easily.
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