Moz SEO Expert Quiz Q&A
1. The maximum length of titles displayed in Google’s
search result is typically:
A: 155 characters
B: 512
pixels
C: 60-80 Characters
D: 44 Characters
E: Varies by browser
resolution
2. In the following HTML snippet: <a
href=”http://moz.com” title=”SEO”><img src=”img/software.jpg”
alt=”Marketing” title=”Tools” width=”100″ weight=”100″></a> What is
considered the anchor text of the link?”
A: http://moz.com
B: SEO
C:
Marketing
D: Tools
E: software
3. Which of the following types of
sitemaps is NOT supported by Google?
A: News
B: Product
C: Image
D: Mobile
E: Video
4. What is the maximum number of URLs
typically allowed in an XML sitemap file?
A: 500
B: 5,000
C: 50,000
D: 500,000
E: 5,000,000
5. In the following URL:
http://store.example.com/category/keyword?id=123#top “store” represents the
____ and “com” is the ________
A:
Subdomain, Top-Level Domain
B: Root Domain, Subdomain
C: Subfolder, Top-Level
Domain
D: Page, Root Domain
E: Top-Level Domain,
Protocol
6. What is the optimal HTTP status code to
permanently remove a URL from Google’s index?
A: 301
B: 302
C: 404
D: 410
E: 500
7. Which HTTP status code is best to serve
when your site is down for maintence?
A: 200
B: 302
C: 404
D: 503
E: 90210
8. True or false: A 301 redirect passes
roughly the same link equity as using the rel=”canonical” tag.
A: TRUE
B: FALSE
9. Which of the following would be the
best choice of URL structure (for both search engines and humans)?
A:
www.wildlifeonline.com/animals/crocodile
B: www.wildlifeonline.com/category/277/article/563
C: www.wildlifeonline.com/O0665?id=563&cat=277
D: text.wildlifeonline.com/category/crocodile
E: www.wildlifeonline.com/563
10. The de-facto version of a page located
on the primary URL you want associated with the content is known as:
A:
Canonical Version
B: Empirical Version
C: Heretical Version
D: Preferential Version
E: Home Page
11. Which HTTP server response code
indicates a file that no longer exists? (File Not Found)
A: 500
B: 301
C: 401
D: 404
E: 300
12. Which HTTP server response code
indicates a page that has been permanently relocated and all links to the old
page will pass their influence to the new page location?
A: 302
B: 301
C: 311
D: 500
E: 300
13. If you want a page to pass value
through its links, but stay out of the search engines’ indices, which of the
following tags should you place in the header?
A:
NOINDEX, FOLLOW
B: NOODP
C: INDEX, NOFOLLOW
D: NOINDEX, NOFOLLOW
E: INDEX, FOLLOW
14. If these URLs have the same content,
example.com/avocado and example.com/avocado/ are technically considered
duplicate content and should be fixed.
A: TRUE
B: FALSE
15. Which of the following methods is best
used to handle duplicate-content URLs that include parameters or tracking code?
A: The
rel=”canonical” tag
B: Use numbers for your
parameters, because Google won’t crawl numbered URLs
C: Use the robots.txt file
to block spiders from crawling the URLs with extra parameters
D: Answers A and B
E: None of the above
16. If you have a page at
www.example.com/page1, which of the following robots.txt directives prevents
search spiders from crawling the URL?
A: Allow: /
B: Disallow:
C:
Disallow: /page1
D: Both A & C
17. You decide to add a blog to your
ecommerce site. What is the preferred url structure?
A:
www.example.com/blog
B: www.blog.example.com/
C: Create new site at
www.blog.com and link it to www.example.com
18. High-quality links to a site’s
homepage may help to increase the ranking ability of deeper pages on the same
domain.
A: TRUE
B: FALSE
19. Pages generated by search results
(Search within Search) are a good way to add content to your site.
A: TRUE
B: FALSE
20. Google’s Panda update was also known
as the ______ update.
A: Quality
B: May Day
C: Farmer
D: Vince
E: Caffeine
21. In general, internal links pass about
the same value as external links.
A: TRUE
B: FALSE
22. Which of the following links is likely
to pass the most value from a single page?
A: A universal footer link
B: A navigational link
contained in the header
C: A left-hand navigation
link
D: A right sidebar
navigation link
E: A link
contained in the main body text
23. What link format is used to fight blog
comment spam?
A: rel=”canonical”
B: rel=”follow”
C: rel=”author”
D:
rel=”nofollow”
E: rel=”attribute”
24. To give credit for duplicate content
that appears on another site, use…
A: A
cross-domain canonical tag
B: A prominent link within
the content at the top of the page
C: File a DMCA copyright
notice
D: Give the author thanks in
the body of the text
E: Send them ice cream
25. If a page includes more than one rel=”canonical”
Google will…
A: Ignore
them all
B: Count the first one
C: Count the last one
D: Guess which one makes
more sense, and use that one
26. Best practices for rel=”canonical”
link elements include:
A: Relative URLs
B:
Absolute URLs
C: Nofollow the link element
27. True or false: rel=”canonical” can be
used to point to content on a different domain.
A: TRUE
B: FALSE
28. The X-Robots-Tag should be located:
A: In your robots.txt file
B: In the <head>
C: In the
HTTP headers
D: Anywhere inside the
<body> element
E: In Robert Downey Jr.’s
basement
29. Of the following, the best way to keep
a URL from appearing in search results is:
A: Block robots from
crawling the page in the robots.txt file
B: Nofollow all links to the
page
C: Use the META robots NOODP
tag
D: Use the
META robots NOINDEX tag
30. If the robots <META> tag is missing,
the default is:
A: NOINDEX, NOFOLLOW
B: INDEX,
FOLLOW
C: NOINDEX, FOLLOW
D: INDEX, NOFOLLOW
E: NOINDEX, NOFOLLOW,
NOARCHIVE
31. The default file type for your sitemap
is:
A: .pdf
B: .php
C: .png
D: .doc
E: .xml
32. The minimum REQUIRED tags in an XML sitemap
include:
A: <urlset>
B: <url>
C: <loc>
D: None of these
E: A, B,
and C
33. When including Open Graph (OG) tags on
a webpage, which of the following is NOT a required property?
A: og:title
B:
og:description
C: og:image
D: og:url
E: og:type
34. To control how your site passes
referral data, use the:
A: Meta Robots Tag
B: Meta
Referrer Tag
35. All other factors being equal, which
would be the most desirable link profile?
A: One
link from each of 100 different domains
B: 1,000 links all from one
domain
C: 10,000 internal links
36. Which group of ranking factors do SEOs
generally consider to have the largest influence on rankings?
A: Engagement Metrics
B: Social shares
C:
Link-based metrics
D: Site speed
E: Exact match domains
37. Generally, Google refreshes its Panda
data:
A: Daily
B: Weekly
C: Monthly
D: Yearly
E: Never
38. Mobile-friendliness is a ranking
factor in Google’s algorithm:
A: True, it is a ranking
signal for both mobile and destop results
B: True,
it is a ranking signal for mobile results only
C: False, it is not a
ranking signal at all
39. Implementing structured data may help:
A: Lead to rich snippets in
search results
B: Enchance CTR from search
engine results
C: Search engines understand
your content
D: Your content to appear in
specialized search results like “in-depth Articles”
E: All of
these
40. Which of the following did Google
confirm as a minor ranking signal?
A: Authorship Markup
B: Using Google Analytics
C: Sending Chocolate Chip
Cookies to the Editors at Moz
D: Keyword Stuffing
E: HTTPS
41. Google’s recommended actions for paginated
content include:
A: Specify a “view all” page
B: rel=”prev” and rel=”next”
C: Do nothing
D: A and B only
E: A, B,
or C
42. In the following attribute: hreflang=”en-US”
“en” is the _____ and “US” is the _____.
A: alternate, language
B:
language, region
C: United States, English
D: region, language
E: entire, universal symbol
43. Which of the following URL structures
is NOT recommended to signal language targeting?
A: ccTLDs (example.de)
B: Subdomains with gTLDS
(de.example.com)
C: URL
parameters (example.com?loc=de)
D: Subdirectories with gTLDs
(example.com/de)
44. Which
element of a link does Google NOT consider?
A: The
relationship/ownership/influence of the linking domain and linked-to domain
B: The rel=”nofollow”
attribute”
C: The domain on which the
linking page is hosted
D: The
HTML <id> attribute
45. Which
of the following statements about anchor text is true?
A: For non-commercial
queries, anchor text is less influential on a result’s rankings.
B: If a URL itself is the
linking anchor text, Google will treat the page’s title element as anchor text,
while Bing will use the URL.
C: When an
embedded image is linking, the alt attribute of the image may be treated as
anchor text.
D: Anchor text is mostly
ignored by Google in 2014, but was powerful in years past.
46. Which
of these concepts has Google filed a (now public) patent about?
A: The
likelihood that content shared by a user of social networks will spread
B: The impact of lunar
cycles on content creation and search queries
C: Labeling Facebook,
Twitter, and other social network shares in search results
D: Modifying the flow of
PageRank through links based on the HTML code-to-content ratio
47. In
Local Search, which of the following are considered important ranking factors?
A: City and state appear in
landing page title
B: Domain Authority of
website
C: Proper category
associations
D: Consistency of structured
citations
E: All of
these
48. What
does the phrase “social shares and higher search rankings in Google are
well-correlated” mean?
A: It means there’s a chance
(as expressed by the correlation coefficient number) that this input is used in
Google’s ranking algorithm.
B: It means that the more
social shares a webpage has, the higher it appears in Google’s search results
for a given query.
C: It
means that, on average, pages with more social shares appear higher in Google
rankings than those with fewer shares. The correlation coefficient expresses
the degree with which this occurs.
D: It means that social
shares may or may not be used by Google’s algorithm to rank webpages.
49. What
are valid reasons why your webpage’s title may not appear in Google’s search
results exactly as it does in the page title element in your HTML?
A: Google has overwritten
your title element with a title taken from the Yahoo! Directory.
B: Your
title does not contain your brand name or other key terms in the users’ search
query (or doesn’t include them at the start of the title element), so Google is
using text from elsewhere on the page.
C: Google is pulling a title
for your webpage from one you entered into an AdWords ad for that URL (that
produces a higher clickthrough rate).
D: Your page contains the
meta “title-h1” tag specifying that Google should use the text within the H1 in
place of the title element for the search results listing
E: Both options B & D
50. Which
type of link has NOT been mentioned by Google as being risky for SEO?
A: Embedded links from
infographics
B: Guest blog posts
C: Text
link advertisements with rel=”nofollow”
D: Article submission and
directory sites
E: Private link networks
Other
exam answers: Google AdWords
Advanced Search Advertising Exam Answers | Google AdWords
Fundamentals Exam Answers | Google AdWords Shopping Advertising Exam Answers| Google AdWords Display Advertising Exam Answers | Google AdWords
Mobile Advertising Exam Answers
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