*Disclaimer: All questions below are from live exams within the month of August 2016. Using these answers resulted in 87% on the test, so they are not all correct (or I went too fast). Double check your answers when taking the exam!
An
advertiser is focused primarily on direct response, as opposed to branding. The
advertiser should delete keywords from a search campaign if the keywords:
A) generate many clicks and conversions
B) generate many impressions and very few conversions
C) contain more than two words in the phrase
D) contain words that are duplicated in a display campaign
A) generate many clicks and conversions
B) generate many impressions and very few conversions
C) contain more than two words in the phrase
D) contain words that are duplicated in a display campaign
What
is a benefit of online advertising with Google AdWords?
A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
B) Ads can include up to 50 characters for the first three lines of ad text
C) Ads are displayed to users who are searching for a particular product of service
D) Advertisers can pay to place their websites in the natural search results
A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
B) Ads can include up to 50 characters for the first three lines of ad text
C) Ads are displayed to users who are searching for a particular product of service
D) Advertisers can pay to place their websites in the natural search results
It
is beneficial to create multiple ad groups in order to:
A) opt specific ad groups into various Google networks
B) break up keywords and ads into related themes
C) set different budgets for each ad group
D) pause specific keywords if they are not performing well
A) opt specific ad groups into various Google networks
B) break up keywords and ads into related themes
C) set different budgets for each ad group
D) pause specific keywords if they are not performing well
What's
one benefit of creating multiple ad groups?
A) You can target specific ad groups into various Google networks
B) You can break up keywords and ads into related themes
C) You can set different budgets for each ad group
D) You can pause specific keywords if they are not performing well
A) You can target specific ad groups into various Google networks
B) You can break up keywords and ads into related themes
C) You can set different budgets for each ad group
D) You can pause specific keywords if they are not performing well
Which
AdWords settings are specified at the account level?
A) A daily budget and a set of keywords and placements
B) Network distribution preferences and a set of keywords
C) A unique email address, a password, and billing information
D) Location targeting, cost-per-click (CPC) bids, and match types
A) A daily budget and a set of keywords and placements
B) Network distribution preferences and a set of keywords
C) A unique email address, a password, and billing information
D) Location targeting, cost-per-click (CPC) bids, and match types
An
online retail company is based in the United States but ships to customers all
over the world. If this company wants to serve Spanish language ads to Spanish
speaking users, which targeting option should be refined?
A) Language targeting
B) Regional targeting
C) Ad scheduling
D) Demographic targeting
A) Language targeting
B) Regional targeting
C) Ad scheduling
D) Demographic targeting
Which
method would be recommended for an advertiser who is trying to increase the
Quality Score of a low-performing keyword?
A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located
A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located
An
advertiser wants to increase the Quality Score of a low-perofrming keyword. Which
approach would you recommend?
A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located
A) Repeat the keyword as many times as possible in the ad text.
B) Delete the keyword and add the keyword to the campaign again
C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the keyword is located
An
advertiser who decides to edit the location targeting of an ad can do this at
the:
A) ad group level
B) keyword level
C) campaign level
D) account level
A) ad group level
B) keyword level
C) campaign level
D) account level
If
your campaign is opted into show ads on the Google Display Network, and your
Display Network ads have a lower CTR than your existing search ads - how will
this impact the quality score of your search campaign?
A) None of these options is correct
B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
C) Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
D) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
A) None of these options is correct
B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
C) Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
D) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
An
advertiser wants to achieve the top position in paid search results. Which
recommendations would improve the likelihood of top ad position?
A) Improve Quality Score and increase cost-per-click (CPC)
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)
A) Improve Quality Score and increase cost-per-click (CPC)
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)
To
determine which ad language to target to a user, the AdWords system refers to
that users:
A) Chrome Browser setting
B) operating system language
C) home countrys language
D) Google interface language setting
A) Chrome Browser setting
B) operating system language
C) home countrys language
D) Google interface language setting
Which
budget delivery option is most appropriate for an advertiser who wants AdWords
to distribute ads evenly throughout the day?
A) Accelerated
B) Optimized
C) Scheduled
D) Standard
A) Accelerated
B) Optimized
C) Scheduled
D) Standard
An
advertiser wants to allocate additional budget to advertising a new product
line. In order to accomplish this goal, the advertiser should create:
A) an ad group specific to the product line with a higher daily budget
B) additional text ads that specifically feature the product line
C) a campaign with a separate daily budget specific to the product line
D) an ad group specific to the product line with targeted ad text
A) an ad group specific to the product line with a higher daily budget
B) additional text ads that specifically feature the product line
C) a campaign with a separate daily budget specific to the product line
D) an ad group specific to the product line with targeted ad text
Suppose
you have created an ad group to advertise gourmet chocolate, and it includes
keywords like "dark chocolate" and "gourmet chocolate
bars." If you opted this particular campaign into the Google Display
Network, what type of targeting would automatically be used to determine
whether your ads might show?
A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
C) Managed placements would be used to target specific sites you had selected as being important to oyur client.
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
C) Managed placements would be used to target specific sites you had selected as being important to oyur client.
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
Which
line of ad text would be disapproved based on Googles advertising policies?
A) Want fast results?
B) Free shipping
C) Best deals- click here
D) Fast, easy, effective
A) Want fast results?
B) Free shipping
C) Best deals- click here
D) Fast, easy, effective
How
do managed placements on the Display Network work?
A) Advertisers can guarantee placement on prominent and popular sites.
B) Advertisers manually select the desired sites on which their ads may appear
C) Keywords are used to place ads next to content that matches the ad.
D) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
A) Advertisers can guarantee placement on prominent and popular sites.
B) Advertisers manually select the desired sites on which their ads may appear
C) Keywords are used to place ads next to content that matches the ad.
D) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
According
to ad policies, what types of words, phrases, or characters can not be included
in an AdWords text ad?
A) All of these answers are correct
B) Ads can not contain words that are not directly related to the keyword that the ad is targeting
C) Ads cannot use exclamation points (!) or question marks (?).
D) Ads cannot use call-to-action phrases such as "click here" or "See this site"
A) All of these answers are correct
B) Ads can not contain words that are not directly related to the keyword that the ad is targeting
C) Ads cannot use exclamation points (!) or question marks (?).
D) Ads cannot use call-to-action phrases such as "click here" or "See this site"
Your
text ad includes the phrase "Your friend has a crush on you, See
more!". Why could your ad be disapproved according to AdWords policies?
A) Ads can not simulate email inbox notifications or fake "friends/crush" requests.
B) Ads can not contain that amount of characters
C) Ads can not contain the phrase "See more!"
D) Ads can not contain exclamation points (!).
A) Ads can not simulate email inbox notifications or fake "friends/crush" requests.
B) Ads can not contain that amount of characters
C) Ads can not contain the phrase "See more!"
D) Ads can not contain exclamation points (!).
Which
formula does Google use to rank keyword-targeted ads on Google Search
A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
B) Maximum cost-per-click (CPC) bid x Quality Score
C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
D) Maximum cost-per-click (CPC) bid only
A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
B) Maximum cost-per-click (CPC) bid x Quality Score
C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
D) Maximum cost-per-click (CPC) bid only
When
resetting a password in AdWords, what should a user keep in mind?
A) The new password is now required to access all other Google products with the affected Google Account log-in.
B) The new password will work for AdWords and the old password will work for other Google products.
C) The user will need to enable 2-factor authentication in order to access their account from any location
D) The password will need to be reset separately on other Google products that share the Google Account log-in
A) The new password is now required to access all other Google products with the affected Google Account log-in.
B) The new password will work for AdWords and the old password will work for other Google products.
C) The user will need to enable 2-factor authentication in order to access their account from any location
D) The password will need to be reset separately on other Google products that share the Google Account log-in
A
keyword with very low clickthrough rate (CTR) will usually receive:
A) more impressions on the Google Display Network
B) impressions only on the Google Search Network
C) a low average cost-per-click (CPC) on Google search.
D) a low Quality Score on the Google Search Network
A) more impressions on the Google Display Network
B) impressions only on the Google Search Network
C) a low average cost-per-click (CPC) on Google search.
D) a low Quality Score on the Google Search Network
Adding
placements to an ad group
A) negatively affects the Quality Score for search
B) does not affect the Quality Score for search
C) improves the Quality Score on Google
D) improves the Quality Score for search
A) negatively affects the Quality Score for search
B) does not affect the Quality Score for search
C) improves the Quality Score on Google
D) improves the Quality Score for search
In
the case of a placement targeted ad on the Google Display Network, the Quality
Score portion of calculating Ad Rank is based on:
A) the quality of your image
B) the quality of your landing page
C) the maximum CPC of the keyword that triggered an ad.
D) your daily budget
A) the quality of your image
B) the quality of your landing page
C) the maximum CPC of the keyword that triggered an ad.
D) your daily budget
By
adding managed placements to a Display Network campaign - you can show your ad:
A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select
C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
D) on Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.
A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.
B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select
C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content
D) on Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.
A
My Client Center (MCC) account manager wants to grant Standard Access to a
linked client. Before making this change, the account manager should consider
that Standard Access users can:
A) change the access levels of other users.
B) delete the account
C) invite others to access the account.
D) see average cost-per-click (CPC) costs.
A) change the access levels of other users.
B) delete the account
C) invite others to access the account.
D) see average cost-per-click (CPC) costs.
What
happens when an advertiser sets a daily budget lower than the recommended
amount, using the "Standard" delivery method?
A) Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.
B) Ads will show each time a user searches on the advertisers keywords, but only during specified time periods
C) Ads will not show every time a user searches on the advertisers keywords
D) Ads will never show when a user searches on the advertisers keywords
A) Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced.
B) Ads will show each time a user searches on the advertisers keywords, but only during specified time periods
C) Ads will not show every time a user searches on the advertisers keywords
D) Ads will never show when a user searches on the advertisers keywords
The
maximum cost-per-click (CPC) bid is the:
A) amount an advertiser is required to pay to achieve top ad position
B) actual amount an advertiser pays for each click on an ad
C) most an advertiser is willing to pay for each click on an ad
D) amount an advertiser must pay to outbid competitors
A) amount an advertiser is required to pay to achieve top ad position
B) actual amount an advertiser pays for each click on an ad
C) most an advertiser is willing to pay for each click on an ad
D) amount an advertiser must pay to outbid competitors
If
an advertiser improves the Quality Score of a keyword, this keyword may:
A) receive fewer impressions on the Search Network
B) automatically reset its match type to Broad
C) earn the ad a higher average position
D) be more likely to appear in bold when displayed in an ad
A) receive fewer impressions on the Search Network
B) automatically reset its match type to Broad
C) earn the ad a higher average position
D) be more likely to appear in bold when displayed in an ad
You
can use Display Planner to:
A) see which images and text ads within your campaign are performing best on the specific websites you are targeting
B) run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
C) see potential webpages where your ad can appear based on your keywords
D) managed CPC bids for contextual campaigns within your account
A) see which images and text ads within your campaign are performing best on the specific websites you are targeting
B) run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
C) see potential webpages where your ad can appear based on your keywords
D) managed CPC bids for contextual campaigns within your account
When
sitelinks are set at both the campaign and ad group level, which will be
displayed?
A) Sitelinks at the ad group level
B) Sitelinks with the highest ad rank
C) Sitelinks related to the query searched
D) Sitelinks from both the campaign and ad group
A) Sitelinks at the ad group level
B) Sitelinks with the highest ad rank
C) Sitelinks related to the query searched
D) Sitelinks from both the campaign and ad group
Which
formula represents how Ad Rank is determined on Google search?
A) Popularity of the website being advertised
B) Historic average position of each ad
C) Maximum cost-per-click (CPC) multiplied by Quality Score
D) How much an advertiser is willing to spend each day
A) Popularity of the website being advertised
B) Historic average position of each ad
C) Maximum cost-per-click (CPC) multiplied by Quality Score
D) How much an advertiser is willing to spend each day
An
advertiser looking to drive conversions is using manual cost-per-click (CPC)
bidding. Which factor should be most important for this advertiser when keyword
bids are decided?
A) The profit derived from a paid click
B) The bids of the next closest competitor
C) The cost of the bid
D) The Quality Score of the keyword
A) The profit derived from a paid click
B) The bids of the next closest competitor
C) The cost of the bid
D) The Quality Score of the keyword
What
should an advertiser use to organize ad groups?
A) Common themes
B) Number of words per keyword
C) Maximum cost-per-click (CPC)
D) Location targeting
A) Common themes
B) Number of words per keyword
C) Maximum cost-per-click (CPC)
D) Location targeting
Advertisers
on Google search accrue cost in AdWords when:
A) users click on their ads
B) their ads appear on the Google search page
C) the user completes a purchase
D) they register a conversion using Conversion Tracking
A) users click on their ads
B) their ads appear on the Google search page
C) the user completes a purchase
D) they register a conversion using Conversion Tracking
A
primary benefit of location targeting is that advertisers can:
A) choose to target a specific Google domain
B) target any combination of countries, territories, and regions
C) target specific users who have already visited their site
D) choose to only target websites based in a specific region or territory
A) choose to target a specific Google domain
B) target any combination of countries, territories, and regions
C) target specific users who have already visited their site
D) choose to only target websites based in a specific region or territory
You
are managing a campaign where budget is unlimited as long as ROI is positive,
but something still limits how much you are able to effectively invest. What is
it? Choose the most closely related answer
A) Whether your payment method is credit or debit
B) The number of tracking codes installed on your website
C) The number of websites on the internet
D) The volume of traffic available for the keywords you are targeting
A) Whether your payment method is credit or debit
B) The number of tracking codes installed on your website
C) The number of websites on the internet
D) The volume of traffic available for the keywords you are targeting
What
is the impact of poor landing page quality on an ad group?
A) The keywords in the ad group will be paused
B) The ads in the ad group will be disapproved due to low Quality Score
C) The keywords in the ad group will have a lower Quality Score.
D) The entire campaign will be paused
A) The keywords in the ad group will be paused
B) The ads in the ad group will be disapproved due to low Quality Score
C) The keywords in the ad group will have a lower Quality Score.
D) The entire campaign will be paused
With
the Smart Pricing feature in Display, if our data shows that a click from a
Google Display Network page is less likely to turn into an actionable business
result - such as an online sale, registration, phone call, or newsletter
sign-up - we may:
A) Automatically adjust your daily budget to serve less ads on Google Display Network pages.
B) Use data from the Display Network auction to revise the cost of your Search ads
C) Automatically reduce your cost-per-click bids on the Google Display Network
D) Send notification that your bids should be adjusted
A) Automatically adjust your daily budget to serve less ads on Google Display Network pages.
B) Use data from the Display Network auction to revise the cost of your Search ads
C) Automatically reduce your cost-per-click bids on the Google Display Network
D) Send notification that your bids should be adjusted
Quality
Score and Ad Rank are calculated:
A) Every time your ad is eligible to serve on a Display Network page
B) Every time someone does a search that triggers your ad
C) A few times a day, based on your ad scheduling settings
D) Every time you change your CPCs within your account
A) Every time your ad is eligible to serve on a Display Network page
B) Every time someone does a search that triggers your ad
C) A few times a day, based on your ad scheduling settings
D) Every time you change your CPCs within your account
On
the Display Network, all keywords are considered broad match only. This means
that you do not need to:
A) Include location targeting to narrow the reach of your ads
B) Include plurals, misspellings, and other variants of your keywords
C) Include negative keywords to refine your placement
D) manage your keyword performance at the ad group level
A) Include location targeting to narrow the reach of your ads
B) Include plurals, misspellings, and other variants of your keywords
C) Include negative keywords to refine your placement
D) manage your keyword performance at the ad group level
Higher
Quality Scores typically lead to:
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
Higher
Quality Scores typically result in:
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
An
advertiser wants to increase clickthrough rate (CTR). Which would help to
eliminate irrelevant impressions?
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group
D) Add more relevant keywords to the ad group
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group
D) Add more relevant keywords to the ad group
Ad
groups should be used to:
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location
D) control the specific sites that your ad will be targeted to on the Google Display Network.
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location
D) control the specific sites that your ad will be targeted to on the Google Display Network.
When
setting up an AdWords account, choose your currency and permanent time zone
carefully because:
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your account
C) ads are only served in countries using the same currency as your account
D) by default, ads are only served in the same time zones as indicated in your account
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your account
C) ads are only served in countries using the same currency as your account
D) by default, ads are only served in the same time zones as indicated in your account
Which
are required components of an ad group running on the Search Network?
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements
D) Text ad, keywords, default bid
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements
D) Text ad, keywords, default bid
Which
is a factor that Google uses to target ads to users based on physical location?
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system
D) Telephone number
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system
D) Telephone number
Someone
using the Google Russian search domain (Google.ru) changes the language to
Englishon the "preferences" page. This user may see ads targeted to:
A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia
D) Russian speakers in the Czech Republic
A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia
D) Russian speakers in the Czech Republic
Jims
restaurant is launching a new campaign and would like greater exposure on
mobile devices to attract users on the go. How can this be done?
A) Create a dedicated campaign for each mobile device targeted
B) Use the same bids across all devices
C) Enable a bid adjustment to bid more aggressively on mobile devices
D) Enable a bid adjustment to bid less aggressively on mobile devices
A) Create a dedicated campaign for each mobile device targeted
B) Use the same bids across all devices
C) Enable a bid adjustment to bid more aggressively on mobile devices
D) Enable a bid adjustment to bid less aggressively on mobile devices
Which
is a benefit of Manager Defined Spend (MDS)?
A) Automatic bidding adjustments for Conversion Optimizer users
B) Control over managed account budgets for My Client Center (MCC) account-users
C) Advanced permissions control for billing preferences in multi-user accounts
D) Payment flexibility for accounts currently on prepay billing
A) Automatic bidding adjustments for Conversion Optimizer users
B) Control over managed account budgets for My Client Center (MCC) account-users
C) Advanced permissions control for billing preferences in multi-user accounts
D) Payment flexibility for accounts currently on prepay billing
A
benefit of My Client Center (MCC) is the:
A) increased Quality Score enjoyed on shared keywords
B) dashboard that provides summaries of statistics for all client accounts
C) ability to link multiple accounts with Google Analytics
D) ability to edit campaign settings across multiple accounts simultaneously
A) increased Quality Score enjoyed on shared keywords
B) dashboard that provides summaries of statistics for all client accounts
C) ability to link multiple accounts with Google Analytics
D) ability to edit campaign settings across multiple accounts simultaneously
Which
is a best practice for creating effective ad text?
A) Use a home page for every URL
B) Include prices, promotions, and exclusives
C) Use the same ad text for every ad in the ad group
D) Use multiple exclamation points to grab attention
A) Use a home page for every URL
B) Include prices, promotions, and exclusives
C) Use the same ad text for every ad in the ad group
D) Use multiple exclamation points to grab attention
A
My Client Center (MCC) account functions primarily as:
A) a separate AdWords account with its own keywords and campaigns
B) a dashboard that allows clients view-only access to AdWords reports
C) an umbrella account that allows for access to individual accounts with a single log-in.
D) a bid management system for AdWords clients managed by resellers and agencies
A) a separate AdWords account with its own keywords and campaigns
B) a dashboard that allows clients view-only access to AdWords reports
C) an umbrella account that allows for access to individual accounts with a single log-in.
D) a bid management system for AdWords clients managed by resellers and agencies
An
advertiser creates a new ad group in a campaign that is set to run on all
relevant sites across the Google Display Network. If both keywords and
placements are added to the ad group, they would work together to:
A) determine the target return on investment (ROI) for a given ad group
B) impact the time of day that the ads are eligible to show
C) restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
D) impact search results and cost-per-click (CPC) on the Google Display Network
A) determine the target return on investment (ROI) for a given ad group
B) impact the time of day that the ads are eligible to show
C) restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
D) impact search results and cost-per-click (CPC) on the Google Display Network
It
is important to identify special offers like "free shipping" before
building an AdWords campaign in order to:
A) choose effective CPC bids
B) secure an effective daily budget
C) create compelling ad text
D) choose effective language targeting
A) choose effective CPC bids
B) secure an effective daily budget
C) create compelling ad text
D) choose effective language targeting
The
Opportunities tab with AdWords can be used to:
A) Create and edit campaigns, ads, keywords, and campaign settings
B) See an overview of how your campaigns are performing
C) Find account reporting tools that will help you manage your daily budget
D) Find keyword, bid, and budget ideas that can help improve your campaign performance
A) Create and edit campaigns, ads, keywords, and campaign settings
B) See an overview of how your campaigns are performing
C) Find account reporting tools that will help you manage your daily budget
D) Find keyword, bid, and budget ideas that can help improve your campaign performance
A
bilingual user searches on Google.com (the Google U.S. domain) and has set
Spanish as the preferred Google interface language. In order to target this
particular user, which campaign language setting should an advertiser use?
A) Portuguese
B) Spanish
C) Bilingual
D) English
A) Portuguese
B) Spanish
C) Bilingual
D) English
Why
should you avoid adding duplicate keywords across ad groups?
A) Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs
B) None of these options are correct
C) Identical keywords are not allowed in AdWords and your ads will be disapproved
D) Identical keywords compete against each other, and the better-performing keyword triggers your ad.
A) Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs
B) None of these options are correct
C) Identical keywords are not allowed in AdWords and your ads will be disapproved
D) Identical keywords compete against each other, and the better-performing keyword triggers your ad.
Which
best describes keyword contextual targeting?
A) Ads are targeted to groups of websites based on their site categories
B) Themes of selected placements determine related websites where ads will appear
C) Ads are targeted only to websites related to specific businesses
D) Themes of keywords are matched to relevant content on websites where ads will appear
A) Ads are targeted to groups of websites based on their site categories
B) Themes of selected placements determine related websites where ads will appear
C) Ads are targeted only to websites related to specific businesses
D) Themes of keywords are matched to relevant content on websites where ads will appear
An
advertiser adds negative keywords to an ad group within a search campaign. This
means that the ad will not show if the negative keywords:
A) also appear in the ad text
B) have low maximum cost-per-click (CPC) bids
C) appear in another campaign within the account
D) appear in a users search query
A) also appear in the ad text
B) have low maximum cost-per-click (CPC) bids
C) appear in another campaign within the account
D) appear in a users search query
Quality
Score on Google search is evaluated
A) every 48 hours
B) Every time someone does a search that triggers your ad
C) none of these answers is correct
D) every 24 hours
A) every 48 hours
B) Every time someone does a search that triggers your ad
C) none of these answers is correct
D) every 24 hours
The
main goal of automatic cost-per-click (CPC) bidding is to
A) generate as many clicks as possible within an advertisers target budget
B) achieve the target ad position specified by the advertiser
C) generate as many conversions as possible within an advertisers target budget
D) achieve the target average CPC specified by the advertiser
A) generate as many clicks as possible within an advertisers target budget
B) achieve the target ad position specified by the advertiser
C) generate as many conversions as possible within an advertisers target budget
D) achieve the target average CPC specified by the advertiser
Location
extensions can:
A) help show product information in a visual manner within your ad unit
B) help exclude locations where you do not have available stores.
C) help reduce your CPC bids depending on the location of a user
D) help nearby consumers find or call your nearest storefront
A) help show product information in a visual manner within your ad unit
B) help exclude locations where you do not have available stores.
C) help reduce your CPC bids depending on the location of a user
D) help nearby consumers find or call your nearest storefront
Which
can be controlled at the ad-group level of an AdWords account?
A) Daily budget
B) Placements
C) End dates
D) Geographic targeting
A) Daily budget
B) Placements
C) End dates
D) Geographic targeting
Which
is a benefit of AdWords for search marketing?
A) Increase position in organic search results
B) Acquire potential qualified customers
C) Understand how customers navigate websites
D) Collect contact information automatically from potential customers
A) Increase position in organic search results
B) Acquire potential qualified customers
C) Understand how customers navigate websites
D) Collect contact information automatically from potential customers
When
a campaign is showing as "Pending" within AdWords, it is:
A) Inactive because it is past its scheduled date
B) Active, but showing ads only occasionally due to budget constraints
C) Inactive because your prepaid account balance has run out
D) Inactive but scheduled to begin at a future date
A) Inactive because it is past its scheduled date
B) Active, but showing ads only occasionally due to budget constraints
C) Inactive because your prepaid account balance has run out
D) Inactive but scheduled to begin at a future date
Negative
keywords can help advertisers refine the targeting of their ads, and
potentially increase:
A) the number of relevant Display Network placements
B) their campaigns daily budget recommendations
C) the clickthrough rate (CTR) of their ads
D) the amount of impressions served
A) the number of relevant Display Network placements
B) their campaigns daily budget recommendations
C) the clickthrough rate (CTR) of their ads
D) the amount of impressions served
If
the cost-per-thousand impressions (CPM) option is not available for a campaign,
the most likely reason is that the campaign:
A) has used CPM pricing before
B) is only opted into the Google Display Network
C) has never used CPM pricing before
D) is only opted into the Google search and the Search Network
A) has used CPM pricing before
B) is only opted into the Google Display Network
C) has never used CPM pricing before
D) is only opted into the Google search and the Search Network
Which
is an example of a consideration an advertiser should make when establishing
AdWords advertising goals?
A) Payment options available
B) Competitors cost-per-clicks (CPCs)
C) Website load time
D) Target market
A) Payment options available
B) Competitors cost-per-clicks (CPCs)
C) Website load time
D) Target market
By
monitoring ad campaign performance, an advertiser may obtain the information
needed to:
A) create additional AdWords accounts for low-performing keywords
B) create duplicate ad groups with identical keywords and different ad variations
C) compare campaign performance to that of individual competitors
D) determine if campaigns are meeting overall marketing and conversion goals
A) create additional AdWords accounts for low-performing keywords
B) create duplicate ad groups with identical keywords and different ad variations
C) compare campaign performance to that of individual competitors
D) determine if campaigns are meeting overall marketing and conversion goals
What
type of bidding method is used to manage image ads on the Google Display
Network?
A) CPA
B) CPM only
C) CPC only
D) CPM and/or CPC
A) CPA
B) CPM only
C) CPC only
D) CPM and/or CPC
What
happens as a result of a search campaign consistently meeting its daily budget?
A) Accelerated ad delivery
B) Higher average cost-per-clicks (CPCs)
C) Fewer sites targeted at once
D) Missed potential ad impressions
A) Accelerated ad delivery
B) Higher average cost-per-clicks (CPCs)
C) Fewer sites targeted at once
D) Missed potential ad impressions
What
happens when a campaign consistently meets its average daily budget?
A) Ads in that campaign will stop showing for the rest of the billing cycle
B) Average cost-per-click (CPC) bids will be lowered
C) Your budget is automatically adjusted
D) Ads in that campaign will show less often than they could
A) Ads in that campaign will stop showing for the rest of the billing cycle
B) Average cost-per-click (CPC) bids will be lowered
C) Your budget is automatically adjusted
D) Ads in that campaign will show less often than they could
What
best describes Enhanced Cost-Per-Click (ECPC)
A) ECPC is a separate bid set for ad groups using the Conversion Optimizer
B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
C) ECPC is a Quality Score boost for advertisers using ad extensions
D) ECPC is the discount applied to your Max CPC to determine actual CPC
A) ECPC is a separate bid set for ad groups using the Conversion Optimizer
B) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
C) ECPC is a Quality Score boost for advertisers using ad extensions
D) ECPC is the discount applied to your Max CPC to determine actual CPC
Grouping
similar keywords together in an ad group will:
A) ensure that the ads and keywords in that ad group are approved
B) allow an advertiser to creae ads relevant to those keywords
C) keep an advertisers average cost-per-click (CPC) within a narrow range
D) allow an advertiser to use only broad match keywords
A) ensure that the ads and keywords in that ad group are approved
B) allow an advertiser to creae ads relevant to those keywords
C) keep an advertisers average cost-per-click (CPC) within a narrow range
D) allow an advertiser to use only broad match keywords
If
your ad serving option is set to "optimize" and there are multiple
variations of your text ads within the same ad group, AdWords will:
A) automatically try to show the best performing ad more often
B) automatically increase your quality score based on the average CTR of the ad group
C) automatically serve the ad with the highest maximum CPC the most often
D) automatically lower your bids according to your CPA goal
A) automatically try to show the best performing ad more often
B) automatically increase your quality score based on the average CTR of the ad group
C) automatically serve the ad with the highest maximum CPC the most often
D) automatically lower your bids according to your CPA goal
You
have been targeting the entire United States in your scuba diving equipement ad
campaign, but you know that much of the scuba equipment that is sold to
customers in Hawaii. What would be the most efficient way to optimize your
campaign and measure the impact of an optimization?
A) You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
B) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
C) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
D) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in
A) You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
B) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
C) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
D) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in
With
social extensions, how are +1s calculated for your ad and Google+ page
A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
B) Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
C) Only +1s from your Google+ page are showing in the count that is visible on your ad
D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign
A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
B) Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
C) Only +1s from your Google+ page are showing in the count that is visible on your ad
D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign
Which
potential factor does Google use to calculate a search campaigns recommended
daily budget?
A) Impressions
B) Conversions
C) Transactions
D) Placements
A) Impressions
B) Conversions
C) Transactions
D) Placements
A
lower CPA does not necessarily indicate higher profit. Why?
A) A lower CPA may be due to changes in CPC bidding
B) A lower CPA may also have lower sales volume, reducing overall profit
C) A lower CPA may be due to additions in negative keywords
D) A lower CPA may be due to changes in network distribution
A) A lower CPA may be due to changes in CPC bidding
B) A lower CPA may also have lower sales volume, reducing overall profit
C) A lower CPA may be due to additions in negative keywords
D) A lower CPA may be due to changes in network distribution
Which
best describes the "Optimize" ad rotation setting in AdWords?
A) The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions
B) The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
C) The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often
D) The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page
A) The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions
B) The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
C) The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often
D) The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page
In
order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads
to compete with each other in the same auction on the Google Display Network,
the AdWords system converts the CPC ads bid to:
A) a CPM
B) an effective CPM
C) an effective CPM conversion
D) a CPM conversion
A) a CPM
B) an effective CPM
C) an effective CPM conversion
D) a CPM conversion
Advertising
on TV, print, and radio typically requires a predetermined budget. What key
differences enable some online advertising campaigns to invest with more
flexibility without a predetermined budget in mind?
A) AdWords budgets can only be set once annually and require a fixed commitment
B) Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
C) Online campaigns generate clicks, whereas other channels generate exposure
D) Budgets cannot be applied to online campaigns due to constant changes in traffic
A) AdWords budgets can only be set once annually and require a fixed commitment
B) Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
C) Online campaigns generate clicks, whereas other channels generate exposure
D) Budgets cannot be applied to online campaigns due to constant changes in traffic
Your
client is interested in switching from TV, print, and radio advertising. What
are the return on investment (ROI) benefits of online advertising campaigns
over traditional media advertising?
A) AdWords budgets can only be set once annually and require a fixed commitment
B) Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
C) Online campaigns generate clicks, whereas other channels generate exposure
D) Budgets cannot be applied to online campaigns due to constant changes in traffic
A) AdWords budgets can only be set once annually and require a fixed commitment
B) Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
C) Online campaigns generate clicks, whereas other channels generate exposure
D) Budgets cannot be applied to online campaigns due to constant changes in traffic
Your
ad is live on Google search, and you want to continue to check it over time to
see if it is still running. Why is it advised that you use the AdPreview and
Diagnosis took, instead of doing searches to find your ad on Google.com?
A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
C) None of these options are correct
D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should
A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly
C) None of these options are correct
D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should
You
are starting a new campaign with the goals of achieving a positive ROI and
extending to all profitable traffic. How can the AdWords average daily budget
setting help when starting out?
A) It can help direct traffic to different landing pages to discover which performs best
B) It can help aim for a desired average position during testing
C) It can help limit your costs and exposure while profitability is achieved
D) It can help limit exposure to only the geographical areas you support
A) It can help direct traffic to different landing pages to discover which performs best
B) It can help aim for a desired average position during testing
C) It can help limit your costs and exposure while profitability is achieved
D) It can help limit exposure to only the geographical areas you support
When
optimizing your campaign, you can get ideas for negative keyword and placement
exclusions lists through which AdWords tool?
A) List suggestor
B) Ad experiments
C) Placement performance report
D) Keyword aggregator
A) List suggestor
B) Ad experiments
C) Placement performance report
D) Keyword aggregator
You
are focused on reaching viewers with video content, and are looking to pay only
when a user views your ad (CPV model). Which form of AdWords video advertising
would be most appropriate?
A) TrueView video formats
B) YouTube homepage ads
C) Click-to-Play video ad formats
D) CPM Video ad formats
A) TrueView video formats
B) YouTube homepage ads
C) Click-to-Play video ad formats
D) CPM Video ad formats
How
often does the AdWords system run an auction to decide which ads to show on the
Google search page
A) Every time a user enters a search query
B) Once every 24 hours for a given keyword
C) Every time a new advertiser adds a keyword to an account
D) Once every two hours for a given keyword
A) Every time a user enters a search query
B) Once every 24 hours for a given keyword
C) Every time a new advertiser adds a keyword to an account
D) Once every two hours for a given keyword
Which
is one characteristic of the "Accelerated" delivery method?
A) Ads are shown above the search results as well as to the right of the search results
B) Ads are shown when users search on relevant variations of keywords in the campaign
C) Ads are only shown when there is a higher likelihood that users will click on them
D) Ads are shown as frequently as possible until the budget is exhausted
A) Ads are shown above the search results as well as to the right of the search results
B) Ads are shown when users search on relevant variations of keywords in the campaign
C) Ads are only shown when there is a higher likelihood that users will click on them
D) Ads are shown as frequently as possible until the budget is exhausted
If
you have set a maximum CPC bid of $1 for your ads, and if the next most
competitive bid is only $0.50 for the same ad position, what is the maximum CPC
you would need to pay to show your ad - assuming your ad is similar in all
other aspects?
A) 1.01
B) 0.5
C) 0.51
D) 1
A) 1.01
B) 0.5
C) 0.51
D) 1
All
other things being equal, if you've set a maximum CPC bid of $1.00 for your
ads, and if the next most competitive bid is $0.50 for the same ad position,
what is the actual amount you'd pay for that click?
A) 1.01
B) 0.5
C) 0.51
D) 1
A) 1.01
B) 0.5
C) 0.51
D) 1
Which
is a benefit of search advertising with Google AdWords?
A) Ability to pay for specific placement in top ad positions
B) Extended reach to search partners
C) Better position in natural search results
D) Ability to view competitors bids for keywords
A) Ability to pay for specific placement in top ad positions
B) Extended reach to search partners
C) Better position in natural search results
D) Ability to view competitors bids for keywords
An
advertiser creates a new search campaign with the goal of driving traffic to a
new website. The advertiser wants to spend very little time setting and
managing individual keyword bids. Which is the best bidding option for this
advertiser?
A) Cost-per-thousand impressions (CPM)
B) Automatic cost-per-click (CPC)
C) Manual cost-per-click (CPC)
D) Cost-per-Acquisition (CPA)
A) Cost-per-thousand impressions (CPM)
B) Automatic cost-per-click (CPC)
C) Manual cost-per-click (CPC)
D) Cost-per-Acquisition (CPA)
Amy,
a new account manager at Bobs agency, will be working with three specific
accounts underneath a My Client Center (MCC) account. Which is the best way for
Bob to limit her access to only those accounts?
A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
D) Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC
A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.
D) Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC
Data
shows the audience for a client's running shoe store is women ages 35 to 50.
How can you optimize this client's Display Network campaign based on your research?
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client's website
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client's website
Data
shows that the audience for a client's running shoe store is women ages 35 to
50. How can you optimize this client's Display Network campaign based on your
research?
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client's website
A) Use frequency capping to limit thenumber of times men ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to people in this audience
D) Set up a remarketing list to show ads to women who have previously visited your client's website
Your
client wants to increase the number of people visiting his website. When
analyzing the data for Search campaign, which metric do you most want to
improve?
A) Clickthrough rate (CTR)
B) Converted clicks
C) Impressions
D) Conversion rate
A) Clickthrough rate (CTR)
B) Converted clicks
C) Impressions
D) Conversion rate
When
setting up a Search Network campaign for a client, you want to maximize the
number of clicks her ads can get. Which bidding strategy should you use to
achieve this goal?
A) Cost-per-thousand impressions (CPM)
B) Cost-per-acquisition (CPA)
C) Automatic cost-per-click (CPC)
D) Manual cost-per-click (CPC)
A) Cost-per-thousand impressions (CPM)
B) Cost-per-acquisition (CPA)
C) Automatic cost-per-click (CPC)
D) Manual cost-per-click (CPC)
Your
client wants to improve her ad position. What would you recommend?
A) Improve the ad quality and increase bid amount
B) Add more keywords and increase daily budget
C) Improve Quality Score and decrease bid amount
D) Make the ad headline longer and more descriptive
A) Improve the ad quality and increase bid amount
B) Add more keywords and increase daily budget
C) Improve Quality Score and decrease bid amount
D) Make the ad headline longer and more descriptive
Which
client would you advise to advertise on the Google Search Network?
A) Jim, who wants to reach people on social networks interested in poetry
B) Suzy, who wants to reach people browsing travel websites about China
C) Bill, who wants to reach people looking for plumbing services
D) Carol, who wants to reach people watching YouTube videos
A) Jim, who wants to reach people on social networks interested in poetry
B) Suzy, who wants to reach people browsing travel websites about China
C) Bill, who wants to reach people looking for plumbing services
D) Carol, who wants to reach people watching YouTube videos
When
reviewing the Search terms report for one of your client's campaigns, you
notice several terms that aren't relevant to what they're advertising. How can
you use this information when refining the campaign's keywords?
A) Add the terms as exact match keywords
B) Add the terms as phrase match keywords
C) Add the terms as negative keywords
D) Add the terms as keywords
A) Add the terms as exact match keywords
B) Add the terms as phrase match keywords
C) Add the terms as negative keywords
D) Add the terms as keywords
An
e-commerce client wants her campaign to be more profitable. After calculating
this client's total profits from AdWords, what can you do to start maximizing
results for profit?
A) Test different cost-per-click (CPC) bids
B) Test only one version of your ad text
C) Lower the cost-per-click (CPC) bids and increase the budget
D) Delete keywords that are generating the most clicks
A) Test different cost-per-click (CPC) bids
B) Test only one version of your ad text
C) Lower the cost-per-click (CPC) bids and increase the budget
D) Delete keywords that are generating the most clicks
Data
for your client shows that more estimated total conversions are coming from
mobile devices versus computers and tablets. How can you use this data to
optimize your client's bidding strategy?
A) Use target search page location to help get your client's ads to the top of mobile search page results
B) Set a mobile bid adjustment to increase bids for searches on mobile devices
C) Set a mobile bid adjustment to decrease bids for searches on computers and tablets
D) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
A) Use target search page location to help get your client's ads to the top of mobile search page results
B) Set a mobile bid adjustment to increase bids for searches on mobile devices
C) Set a mobile bid adjustment to decrease bids for searches on computers and tablets
D) Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
Belinda's
boutique just started carrying 3 new designer labels. She wants to show an
image ad announcing the new collections to people who are browsing websites
about designer clothing. Which campaign is a good fit?
A) "Display Network only - All features"
B) "Shopping"
C) "Search Network only - All features"
D) "Search Network only - Standard"
A) "Display Network only - All features"
B) "Shopping"
C) "Search Network only - All features"
D) "Search Network only - Standard"
Which
of these metrics is especially important to clients who are running a branding
campaign?
A) Clickthrough rate (CTR)
B) Average cost-per-click (avg. CPC)
C) Impressions
D) Phone call conversions
A) Clickthrough rate (CTR)
B) Average cost-per-click (avg. CPC)
C) Impressions
D) Phone call conversions
On
the Google Display Network, your ad is eligible to show on a webpage if your:
A) keywords match that webpage's content
B) ad text matches that webpage's content
C) landing page matches that webpage's content
D) website matches that webpage's content
A) keywords match that webpage's content
B) ad text matches that webpage's content
C) landing page matches that webpage's content
D) website matches that webpage's content
When
reviewing your client's Search Network campaign, you notice that the ads in one
of the ad groups have a low average position. Which flexible bid strategy
should you use to help improve the position of these ads?
A) Maximize clicks
B) Enhance cost-per-click (CPC)
C) Target return on ad spend (ROAS)
D) Target search page location
A) Maximize clicks
B) Enhance cost-per-click (CPC)
C) Target return on ad spend (ROAS)
D) Target search page location
Keyword
Planner can help you build a new Search Network campaign by:
A) organizing potential placements into ad groups
B) suggesting landing pages for your ads
C) multiplying keyword lists together
D) creating new ads based on your keywords
A) organizing potential placements into ad groups
B) suggesting landing pages for your ads
C) multiplying keyword lists together
D) creating new ads based on your keywords
Nadia
manages a local gym and is running an ad to drive more free trial memberships.
What could she include in her ad text?
A) A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
B) A call-to-action like "Visit our gym now"
C) Add a promotion like "20% off fitness classes"
D) Add a call-to-action like "Sign up for a free trial"
A) A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
B) A call-to-action like "Visit our gym now"
C) Add a promotion like "20% off fitness classes"
D) Add a call-to-action like "Sign up for a free trial"
If
you want to direct people to specific pages on your website from an ad, you can
create an ad that uses:
A) sitelink extensions
B) previous visit extensions
C) callout extensions
D) location extensions
A) sitelink extensions
B) previous visit extensions
C) callout extensions
D) location extensions
A
standard AdWords text ad is made up of:
A) a display URL and description text
B) a headline, image, and description text
C) a headline and description text
D) a headline, a display URL, and description text
A) a display URL and description text
B) a headline, image, and description text
C) a headline and description text
D) a headline, a display URL, and description text
Research
for a client who owns used car dealerships shows that people who visit his
website also visit certain popular car blogs. Which targeting method would you
use to reach these people?
A) Remarketing
B) Keywords
C) Topics
D) Placements
A) Remarketing
B) Keywords
C) Topics
D) Placements
An
advertiser looking to drive conversions is using manual cost-per-click (CPC)
bidding. Which factor should be most important for this advertiser when
deciding keyword bids?
A) The profit dervied from a paid click
B) The bids of the next closest advertiser
C) The average profit per conversion
D) The Quality Score of the keyword
A) The profit dervied from a paid click
B) The bids of the next closest advertiser
C) The average profit per conversion
D) The Quality Score of the keyword
Every
time your ad is eligible to show, AdWords calculates its Ad Rank using your bid
amount, components of Quality Score, and:
A) the daily budget you've set
B) your historical conversion rate
C) the expected impact of extensions and other ad formats
D) the search ranking of your website
A) the daily budget you've set
B) your historical conversion rate
C) the expected impact of extensions and other ad formats
D) the search ranking of your website
Which
is the best bidding option for an advertiser who wants to drive more clicks
from mobile devices?
A) Mobile bid adjustments
B) Target return on ad spend (ROAS)
C) Target search page location flexible bidding strategy
D) Cost-per-acquisition (CPA)
A) Mobile bid adjustments
B) Target return on ad spend (ROAS)
C) Target search page location flexible bidding strategy
D) Cost-per-acquisition (CPA)
How
can you see if people are searching for your client's services during the early
morning and evening hours?
A) Monitor reach and frequency data
B) Run a keyword diagnosis
C) Segment performance statistics by time
D) Run a search terms report
A) Monitor reach and frequency data
B) Run a keyword diagnosis
C) Segment performance statistics by time
D) Run a search terms report
You
signed 3 new clients, each with an existing AdWords account. What's the best
way to manage these accounts?
A) Pause your clients' campaigns and recreate them in your manager acccount
B) Use your clients' sign-in information to access and manage the accounts
C) Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you create
A) Pause your clients' campaigns and recreate them in your manager acccount
B) Use your clients' sign-in information to access and manage the accounts
C) Link the client accounts to your My Client Center (MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you create
Tom
wants to promote his windshield repair company's emergency service by reaching
people right when they're searching for help. Which campaign type is a good
fit?
A) "Search Network with Display Select"
B) "Shopping"
C) "Search Network only"
D) "Display Network only"
A) "Search Network with Display Select"
B) "Shopping"
C) "Search Network only"
D) "Display Network only"
When
creating text ads to advertise a client's small chain of Italian restaurants,
what should you include in the ad text to make it compelling to potential
customers?
A) Include call-to-actions, such as "Find the nearest location"
B) Information about Italian food in the description
C) Use the same headline and description as other advertisers
D) An exclamation point in the display URL
A) Include call-to-actions, such as "Find the nearest location"
B) Information about Italian food in the description
C) Use the same headline and description as other advertisers
D) An exclamation point in the display URL
You
would advise a client that's launching a new product line to advertise on the
Google Display Network because she can:
A) reach people who are interested in similar products
B) use text ads that encourage people to call her business
C) use text ads that encourage people to visit her website
D) reach people who are searching for her products
A) reach people who are interested in similar products
B) use text ads that encourage people to call her business
C) use text ads that encourage people to visit her website
D) reach people who are searching for her products
An
advertiser has decided that they want to spend $608 per month for their
campaign. How would you recommend they set their budget in their AdWords
account?
A) Set a daily budget of $20 for the advertiser's campaign
B) Set a bid of $20 per ad group
C) Set a daily budget of $20 for the advertiser's account
D) Set a bid of $20 for the advertiser's campaign
A) Set a daily budget of $20 for the advertiser's campaign
B) Set a bid of $20 per ad group
C) Set a daily budget of $20 for the advertiser's account
D) Set a bid of $20 for the advertiser's campaign
Which
client would you advise to use radius targeting?
A) Luis, whose e-commerce business delivers nationwide
B) Denise, whose service can reach customers within 30 miles
C) Christopher, who wants to promote his new product in select cities
D) Mabel, who wants to exclude her ads from certain cities
A) Luis, whose e-commerce business delivers nationwide
B) Denise, whose service can reach customers within 30 miles
C) Christopher, who wants to promote his new product in select cities
D) Mabel, who wants to exclude her ads from certain cities
What
does "converted clicks" measure?
A) The total number of clicks within your chosen conversion window
B) The total number of conversions divided by the total number of clicks
C) The total number of clicks that led to a conversion
D) The percentage of clicks that led to a conversion
A) The total number of clicks within your chosen conversion window
B) The total number of conversions divided by the total number of clicks
C) The total number of clicks that led to a conversion
D) The percentage of clicks that led to a conversion
Mimi
wants to reach people searching for baked goods, but only wants her ads to show
during the hours she's open for business. Which campaign type is a good fit?
A) "Display Network only - All features"
B) "Search Network with Display Select - All features"
C) "Display Network only - Remarketing"
D) "Search Network only - All features"
A) "Display Network only - All features"
B) "Search Network with Display Select - All features"
C) "Display Network only - Remarketing"
D) "Search Network only - All features"
Your
ad can show to a user when your targeted language matches:
A) a user's browser setting
B) a user's Google interface language setting
C) the language of websites a user visits most often
D) a user's operating system language
A) a user's browser setting
B) a user's Google interface language setting
C) the language of websites a user visits most often
D) a user's operating system language
What
is the recommended next step if you noticed from the Search terms report that
certain terms are leading to a high number of clicks on your ads?
A) Add search terms that are not leading to many clicks as negative keywords
B) Add sitelinks to your ads to make them even more prominent
C) Make sure all of these search terms are included as keywords, regardless of relevance
D) Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
A) Add search terms that are not leading to many clicks as negative keywords
B) Add sitelinks to your ads to make them even more prominent
C) Make sure all of these search terms are included as keywords, regardless of relevance
D) Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
Incorrect and outdated answers :(
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